1. Credust is the sparkle you and the other party receive when you share someone else’s credibility.
2. Effective thought leaders not only have something to say, they have something to say about what their peers are doing and add value to their peers’ contribution to the field.
3. If you have a bowl of credust and you dip into the bowl to sprinkle a little bit of it on someone else, something amazing happens. The bowl has more in it than when you started.