1. Credust is the sparkle you and the other party receives when you share someone else’s ideas, thoughts, or actions while giving them attribution.
2. Effective thought leaders not only have something to say, they have something to say about what their peers are doing and add value to their peers’ contribution to the field.
3. If you have a bowl of credust and you dip into the bowl to sprinkle a little bit of it on someone else, something amazing happens. The bowl has more in it than when you started.
4. Credust is one way to grow your credibility by sprinkling the ideas, thoughts, and actions of others while giving them attribution.